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BOOKS

China's Super Consumers

What 1 Billion Customers Want and How to Sell it to Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

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The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace

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  • Filled with real-world stories of companies who have made an impact in China

  • Discover what the Chinese consumer wants and how to deliver the goods

  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

 

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

New Retail ：

Born in China Going Global

How Chinese Tech Giants are Changing Global Commerce

​Co-authored with Ashley Galina Dudarenok

A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of "The New Retail", where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.

We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services. 

The long battle between bricks and clicks is over, and the winner is The New Retail.

 

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai.

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Some key features of The New Retail include:

  • the ability to buy anything, anywhere, anytime, any way

  • retail-tainment as a brand and retail driver  

  • virtual reality enhanced stores 

  • see-now-buy-now streaming videos 

  • interactive social commerce

  • smart, connected, experience-first physical retail environments

  • 15 minute on-demand delivery 

 

You will not only discover what the New Retail is and how to participate in the ecosystems and habitats in China that make it work, but hopefully you will be inspired to adapt the technologies, ideas and consumer-centric vision of New Retail into your business, life, brand and products.

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