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5 New Digital and China BrightStar Founder and CEO

5 New Digital and China BrightStar Founder and CEO. 20+ years in digital commerce, eCommerce and retail. 18 years in China/APAC. Has advised hundreds of US and European brands, retailers and companies in developing and capitalizing on eCommerce, digital commerce, retail, new business opportunities in China/APAC and global expansion.


Tech, digital commerce, retail investor.


Co-author of two best selling books: "China's Super Consumers" (2015) & "New Retail: Born in China, Going Global" (2019).

Michael has a unique background (digital commerce/retail, global commerce and supply chain) that perfectly suits the 4th industrial revolution and has made his a sought adviser to brands, retailers, CPGs, technology companies and start-ups.

A regular guest on the BBC, CNN, Fox Business, NPR, NBC. Has appeared in The Wall Street Journal, FORBES, WWD, MSNBC, NYSE TV and countless other print, digital, web and broadcast outlets. An acclaimed and sought after professional speaker and lecturer including hundreds of industry and corporate conferences and events as well as at Yale, UPENN, NYU, Kellogg School of Business, Columbia University, BWG/eComm Advisors Conferences, F.I.T. Parsons School of Design, The China Institute and others.

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