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CORE RETAIL TEAM

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MICHAEL
ZAKKOUR

5 New Digital & China BrightStar

Founder and CEO

20+ years in digital commerce, eCommerce and retail. 18 years in China/APAC.  Has advised hundreds of US and European brands, retailers and companies in developing and capitalizing on eCommerce, digital commerce, retail, new business opportunities in China/APAC and global expansion.

Tech, digital commerce, retail investor.

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ARDO
HINTOSO

5 New Digital/China BrightStar Shanghai  Director

Experienced in retail, consumer products, children’s products; luxury goods, home goods, food & beverage, wine & spirits, apparel, consumer electronics. Ardo is a leading expert on the China “New Retail model and the major ecosystem builders and retailers. 

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NICOLE
CAPSOPOULOS

5 New Digital/China BrightStar Project Consultant

Experienced in new business development and helping brands and retailers with their digital transformation, unified commerce, and entry to China. Nicole is also the Account Manager in our ecosystem for our unified commerce technology product, a single shopping cart that unifies all your channels, inventory and data into one system.

ECOSYSTEM LEADERS

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GENE
TYNDALL

5 New Digital Ecosystem Partner & a co-founder of eMATE Consulting.

Gene has substantial experience in leading and providing eCommerce and supply chain strategies and technologies. He has helped transform supply chains for numerous Retailers and other Fulfillment
businesses for the Digital age.

SCOTT
MOON

5 New Digital Ecosystem Partner & a co-founder of eMATE Consulting

Scott has 25 years of practical and consulting experience helping businesses streamline and develop core capabilities to enable growth.  His broad background in logistics, merchandise planning, demand planning and inventory management helps him deliver unparallel solutions to our clients. 

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ASHLEY GALINA DUDARENOK

5 New Digital Ecosystem Partner & CEO /Founder of Alarice International based in Hong Kong

Ashely specializes in supporting client’s growth and expansion strategies through creative, marketing, understanding the Chinese consumer mind, social media, digital content, consumer research, and campaigns.

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COREY
APIRIAN

5 New Digital Ecosystem Partner / CEO of Davinci Micro fulfillment company.

Corey is an accomplished Supply Chain Management professional with over 15 years of senior management experience. Corey specializes in e-commerce and channel merchandising, aligning operational initiatives with corporate objectives, & building & leading high performing teams that succeed through aculture of inclusion, collaboration, & engagement.

DIGITAL STRATEGIC LEADERS

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GREG
YAVNER

5 New Digital Strategic Partner

Greg has a background in researching, analyzing, building, & investing successfully in various sectors for 20+ years. He is skilled in helping both mature & earlier-stage/growth companies pinpoint key strategic drivers & inflection points & engaging the highest- quality strategic partners, consultants, & constituents to acquire customers & get to the next level.

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David
Becker

5 New Digital Strategic Partner

Brand strategist, C-suite veteran and entrepreneur. As a brand-first executive he built entertainment site Uproar into $1.1Bn valuation. His turnaround of Beliefnet, sold to News Corp for $40MM while his start-up, Backslap, anticipated the shift in consumer attention and content  now exemplified by YouTube and TikTok..

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SAM
SHECKMAN

5 New Digital Strategic Partner

Sam is a creative strategist who facilitates business development & builds relationships. With 25 years of experience in Sports & Entertainment, Digital Media, Branding/Advertising & Tech, Sam specializes in opening new channels of business, bringing emerging technologies to market, designing consumer marketing campaigns & digital content development.

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